{"id":696,"date":"2026-06-19T07:39:51","date_gmt":"2026-06-19T07:39:51","guid":{"rendered":"https:\/\/pink-eel-901724.hostingersite.com\/?page_id=696"},"modified":"2026-06-19T07:40:56","modified_gmt":"2026-06-19T07:40:56","slug":"about","status":"publish","type":"page","link":"https:\/\/pink-eel-901724.hostingersite.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"696\" class=\"elementor elementor-696\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f837494 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"f837494\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f0e0a1 elementor-widget elementor-widget-html\" data-id=\"9f0e0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* =========================\r\n   AURUM ABOUT SECTION\r\n========================= *\/\r\n\r\n.aurum-about{\r\n    background:#0b0b0b;\r\n    color:#fff;\r\n    font-family:Avenir,\"Avenir Next\",sans-serif;\r\n    overflow:hidden;\r\n}\r\n\r\n\/* INTRO SECTION *\/\r\n\r\n.aurum-intro{\r\n    padding:120px 8%;\r\n    display:grid;\r\n    grid-template-columns:1.1fr 1fr;\r\n    gap:80px;\r\n    align-items:center;\r\n}\r\n\r\n.aurum-intro-image img{\r\n    width:100%;\r\n    height:700px;\r\n    object-fit:cover;\r\n    border-radius:4px;\r\n}\r\n\r\n.aurum-kicker{\r\n    color:#c6a46a;\r\n    letter-spacing:4px;\r\n    font-size:14px;\r\n    text-transform:uppercase;\r\n    margin-bottom:20px;\r\n}\r\n\r\n.aurum-intro h2{\r\n    font-size:72px;\r\n    line-height:1.1;\r\n    font-weight:300;\r\n    margin-bottom:30px;\r\n}\r\n\r\n.aurum-intro p{\r\n    color:rgba(255,255,255,.75);\r\n    line-height:1.9;\r\n    font-size:17px;\r\n    margin-bottom:20px;\r\n}\r\n\r\n\/* LEGACY *\/\r\n\r\n.aurum-legacy{\r\n    padding:120px 8%;\r\n    text-align:center;\r\n    border-top:1px solid rgba(255,255,255,.08);\r\n}\r\n\r\n.aurum-logo{\r\n    width:180px;\r\n    margin:0 auto 30px;\r\n    display:block;\r\n}\r\n\r\n.aurum-legacy h2{\r\n    font-size:60px;\r\n    margin-bottom:25px;\r\n    font-weight:300;\r\n    letter-spacing:3px;\r\n}\r\n\r\n.aurum-legacy p{\r\n    max-width:900px;\r\n    margin:auto;\r\n    color:rgba(255,255,255,.75);\r\n    line-height:1.9;\r\n}\r\n\r\n.aurum-stats{\r\n    margin-top:80px;\r\n    display:grid;\r\n    grid-template-columns:repeat(3,1fr);\r\n}\r\n\r\n.aurum-stat{\r\n    padding:30px;\r\n    position:relative;\r\n}\r\n\r\n.aurum-stat:not(:last-child)::after{\r\n    content:'';\r\n    position:absolute;\r\n    right:0;\r\n    top:50%;\r\n    transform:translateY(-50%);\r\n    width:1px;\r\n    height:120px;\r\n    background:rgba(198,164,106,.25);\r\n}\r\n\r\n.stat-number{\r\n    font-size:90px;\r\n    color:#c6a46a;\r\n    font-weight:700;\r\n    margin-bottom:15px;\r\n}\r\n\r\n.stat-label{\r\n    letter-spacing:2px;\r\n    text-transform:uppercase;\r\n    font-size:14px;\r\n}\r\n\r\n\/* CORE VALUES *\/\r\n\r\n.core-values{\r\n    padding:120px 8%;\r\n}\r\n\r\n.section-title{\r\n    text-align:center;\r\n    margin-bottom:70px;\r\n}\r\n\r\n.section-title h2{\r\n    font-size:60px;\r\n    font-weight:300;\r\n    margin-bottom:20px;\r\n}\r\n\r\n.section-title p{\r\n    max-width:900px;\r\n    margin:auto;\r\n    color:rgba(255,255,255,.75);\r\n}\r\n\r\n.values-grid{\r\n    display:grid;\r\n    grid-template-columns:repeat(5,1fr);\r\n    gap:25px;\r\n}\r\n\r\n.value-card{\r\n    background:rgba(255,255,255,.03);\r\n    border:1px solid rgba(255,255,255,.08);\r\n    padding:40px 25px;\r\n    text-align:center;\r\n    transition:.4s;\r\n}\r\n\r\n.value-card:hover{\r\n    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*\/\r\n\r\n@media(max-width:992px){\r\n\r\n.aurum-intro{\r\n    grid-template-columns:1fr;\r\n}\r\n\r\n.values-grid{\r\n    grid-template-columns:repeat(2,1fr);\r\n}\r\n\r\n.aurum-stats{\r\n    grid-template-columns:1fr;\r\n    gap:40px;\r\n}\r\n\r\n.aurum-stat::after{\r\n    display:none;\r\n}\r\n\r\n}\r\n\r\n@media(max-width:768px){\r\n\r\n.aurum-intro h2,\r\n.aurum-legacy h2,\r\n.section-title h2{\r\n    font-size:38px;\r\n}\r\n\r\n.values-grid{\r\n    grid-template-columns:1fr;\r\n}\r\n\r\n.timeline-item{\r\n    flex-direction:column;\r\n    gap:15px;\r\n}\r\n\r\n.timeline-number{\r\n    font-size:40px;\r\n}\r\n\r\n.stat-number{\r\n    font-size:60px;\r\n}\r\n}\r\n<\/style>\r\n\r\n<section class=\"aurum-about\">\r\n\r\n    <!-- INTRO -->\r\n\r\n    <section class=\"aurum-intro\">\r\n\r\n        <div class=\"aurum-intro-image\">\r\n            <img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1486406146926-c627a92ad1ab?q=80&w=1600\">\r\n        <\/div>\r\n\r\n        <div>\r\n            <div class=\"aurum-kicker\">About Aurum<\/div>\r\n\r\n            <h2>\r\n                DRIVEN TO DELIVER A DREAM LIFESTYLE\r\n            <\/h2>\r\n\r\n            <p>\r\n                A diversified real estate company with an integrated suite of investment management, development expertise, operating capabilities and technology acumen in a portfolio of Premium Residential, Mid Segment Housing, IT-SEZ, Integrated Township and Retail Development.\r\n            <\/p>\r\n\r\n            <p>\r\n                Aurum Real Estate is one of the leading real estate players in Mumbai Metropolitan Region with a presence in South, Central, Western Suburbs, Navi Mumbai and Thane.\r\n            <\/p>\r\n\r\n            <p>\r\n                With a mission of transforming urban landscapes by creating sustainable developments and communities while upgrading lifestyles, we forayed into real estate development in 2008.\r\n            <\/p>\r\n\r\n        <\/div>\r\n\r\n    <\/section>\r\n\r\n    <!-- LEGACY -->\r\n\r\n    <section class=\"aurum-legacy\">\r\n\r\n        <img decoding=\"async\" class=\"aurum-logo\" src=\"https:\/\/pink-eel-901724.hostingersite.com\/wp-content\/uploads\/2026\/05\/AurumPriveDarkLogo.png\">\r\n\r\n        <h2>THE AURUM LEGACY<\/h2>\r\n\r\n        <p>\r\n            For nearly three decades, Aurum has defined Mumbai\u2019s skyline with developments that blend innovation, sustainability and artistry.\r\n        <\/p>\r\n\r\n        <div class=\"aurum-stats\">\r\n\r\n            <div class=\"aurum-stat\">\r\n                <div class=\"stat-number counter\" data-count=\"30\">0<\/div>\r\n                <div class=\"stat-label\">Years of Real Estate Experience<\/div>\r\n            <\/div>\r\n\r\n            <div class=\"aurum-stat\">\r\n                <div class=\"stat-number counter\" data-count=\"1000\">0<\/div>\r\n                <div class=\"stat-label\">Residences Delivered<\/div>\r\n            <\/div>\r\n\r\n            <div class=\"aurum-stat\">\r\n                <div class=\"stat-number counter\" data-count=\"30\">0<\/div>\r\n                <div class=\"stat-label\">Acres of Integrated Township<\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/section>\r\n\r\n    <!-- VALUES -->\r\n\r\n    <section class=\"core-values\">\r\n\r\n        <div class=\"section-title\">\r\n            <h2>OUR CORE VALUES<\/h2>\r\n            <p>Our commitment to sustainability rests upon a set of core values.<\/p>\r\n        <\/div>\r\n\r\n        <div class=\"values-grid\">\r\n\r\n            <div class=\"value-card\">\r\n                <div class=\"value-icon\">\ud83d\udd25<\/div>\r\n                <div class=\"value-title\">Passion<\/div>\r\n                <p>Driven by excellence in every project.<\/p>\r\n            <\/div>\r\n\r\n            <div class=\"value-card\">\r\n                <div class=\"value-icon\">\u2692\ufe0f<\/div>\r\n                <div class=\"value-title\">Hard Work<\/div>\r\n                <p>Committed to delivering beyond expectations.<\/p>\r\n            <\/div>\r\n\r\n            <div class=\"value-card\">\r\n                <div class=\"value-icon\">\u25c7<\/div>\r\n                <div class=\"value-title\">Transparency<\/div>\r\n                <p>Building trust through openness.<\/p>\r\n            <\/div>\r\n\r\n            <div class=\"value-card\">\r\n                <div class=\"value-icon\">\u2b06\ufe0f<\/div>\r\n                <div class=\"value-title\">Empowerment<\/div>\r\n                <p>Helping people and communities grow.<\/p>\r\n            <\/div>\r\n\r\n            <div class=\"value-card\">\r\n                <div class=\"value-icon\">\u26a1<\/div>\r\n                <div class=\"value-title\">Speed<\/div>\r\n                <p>Executing with urgency and precision.<\/p>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/section>\r\n\r\n    <!-- PRINCIPLES -->\r\n\r\n    <section class=\"principles\">\r\n\r\n        <div class=\"section-title\">\r\n            <h2>OUR PRINCIPLES<\/h2>\r\n        <\/div>\r\n\r\n        <div class=\"timeline\">\r\n\r\n            <div class=\"timeline-item\">\r\n                <div class=\"timeline-number\">01<\/div>\r\n                <div class=\"timeline-content\">\r\n                    <h3>We Own Capital & Team. Compound It.<\/h3>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"timeline-item\">\r\n                <div class=\"timeline-number\">02<\/div>\r\n                <div class=\"timeline-content\">\r\n                    <h3>No Debt. No Private Equity. No Bad Risk.<\/h3>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"timeline-item\">\r\n                <div class=\"timeline-number\">03<\/div>\r\n                <div class=\"timeline-content\">\r\n                    <h3>Optimize Acquisition & Ideation.<\/h3>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"timeline-item\">\r\n                <div class=\"timeline-number\">04<\/div>\r\n                <div class=\"timeline-content\">\r\n                    <h3>Customer Obsessed. Customer Is Always Right.<\/h3>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            <div class=\"timeline-item\">\r\n                <div class=\"timeline-number\">05<\/div>\r\n                <div class=\"timeline-content\">\r\n                    <h3>Stay Focused. Time Is Of Essence.<\/h3>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n\r\n    <\/section>\r\n\r\n<\/section>\r\n\r\n<script>\r\nconst counters=document.querySelectorAll('.counter');\r\n\r\nconst observer=new IntersectionObserver(entries=>{\r\n\r\nentries.forEach(entry=>{\r\n\r\nif(entry.isIntersecting){\r\n\r\nconst counter=entry.target;\r\nconst target=parseInt(counter.dataset.count);\r\n\r\nlet count=0;\r\n\r\nconst update=()=>{\r\n\r\ncount+=target\/80;\r\n\r\nif(count<target){\r\ncounter.innerText=Math.floor(count);\r\nrequestAnimationFrame(update);\r\n}else{\r\ncounter.innerText=target + '+';\r\n}\r\n\r\n};\r\n\r\nupdate();\r\nobserver.unobserve(counter);\r\n\r\n}\r\n\r\n});\r\n\r\n});\r\n\r\ncounters.forEach(counter=>{\r\nobserver.observe(counter);\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About Aurum DRIVEN TO DELIVER A DREAM LIFESTYLE A diversified real estate company with an integrated suite of investment management, development expertise, operating capabilities and technology acumen in a portfolio of Premium Residential, Mid Segment Housing, IT-SEZ, Integrated Township and Retail Development. Aurum Real Estate is one of the leading real estate players in Mumbai Metropolitan Region with a presence in South, Central, Western Suburbs, Navi Mumbai and Thane. With a mission of transforming urban landscapes by creating sustainable developments and communities while upgrading lifestyles, we forayed into real estate development in 2008. THE AURUM LEGACY For nearly three decades, Aurum has defined Mumbai\u2019s skyline with developments that blend innovation, sustainability and artistry. 0 Years of Real Estate Experience 0 Residences Delivered 0 Acres of Integrated Township OUR CORE VALUES Our commitment to sustainability rests upon a set of core values. \ud83d\udd25 Passion Driven by excellence in every project. \u2692\ufe0f Hard Work Committed to delivering beyond expectations. \u25c7 Transparency Building trust through openness. \u2b06\ufe0f Empowerment Helping people and communities grow. \u26a1 Speed Executing with urgency and precision. OUR PRINCIPLES 01 We Own Capital &#038; Team. Compound It. 02 No Debt. No Private Equity. No Bad Risk. 03 Optimize Acquisition &#038; Ideation. 04 Customer Obsessed. Customer Is Always Right. 05 Stay Focused. Time Is Of Essence.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-696","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pink-eel-901724.hostingersite.com\/index.php\/wp-json\/wp\/v2\/pages\/696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pink-eel-901724.hostingersite.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pink-eel-901724.hostingersite.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pink-eel-901724.hostingersite.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pink-eel-901724.hostingersite.com\/index.php\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":0,"href":"https:\/\/pink-eel-901724.hostingersite.com\/index.php\/wp-json\/wp\/v2\/pages\/696\/revisions"}],"wp:attachment":[{"href":"https:\/\/pink-eel-901724.hostingersite.com\/index.php\/wp-json\/wp\/v2\/media?parent=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}